3 Signs You’re a Workaholic

workaholicToday’s business world is faster-paced than ever before. People expect to squeeze more into their days and set much tighter deadlines than in the past. And then there’s the technology, which allows business people to work from virtually anywhere.

It’s easier than ever to become a workaholic. Here are 3 signs that you’re already there: Continue reading

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12 Business Networking Quotes to Remember

business quotes

We can all use a little inspiration to help us meet challenges, work through obstacles, and continuing pressing on toward our goals.

Well, here’s some of that much-needed inspiration in the form of business networking quotes—12 of them! Keep them handy to help you push through the rough times! Continue reading

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Is Wix Website Builder Good for SEO?

I’m sure you have seen the commercials for Wix Free Website Builder. There is no doubt that it looks like a great tool for building a website, especially for those who want an easy site builder that will eliminate the need for complicated HTML coding. AND “free” is always appealing to those on a tight budget.

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Marketing Insights, SEO Insights ,

5 Ways Business People De-Stress

5 Ways Business People De-StressAs a business person, you probably have a close, personal relationship with stress. The drive to succeed, along with the need to handle multiple tasks and wear many hats, understandably causes stress. And the many problems that arise on a day-to-day basis? They just add to the list of concerns most business people face.

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How to Craft an Effective About Page

Man using a laptop with light bulb over his headYour About page is really about your target audience—providing your prospects with information about you, demonstrating how you differ from all the other companies out there, speaking to their needs, and giving them a reason to reach out to you.

That said, it can be hard to craft an effective About page, and many businesses make the mistake of simply writing a dry business biography. Continue reading

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4 Ways to Destroy Your Business Network

4 Ways to Destroy Your Business NetworkUnfortunately, we all make mistakes. We are only human after all. But some mistakes have seriously damaging consequences, such as those that lead to the loss of members of your business network.

Here are 4 of the top network-destroying mistakes that business owners make. Avoid them at all costs:

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What Is a Shout-out?

shoutout

Looking to expand your network of followers on Instagram?  Having a difficult time getting new people to notice you? Try Instagram shout-outs to get your profile in front of more users and attract new followers.

Here’s how it works: Continue reading

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Fall: Back to Business

Fall, Back to Business

Though most businesses don’t close for the summer, some do experience a slowdown as consumers and colleagues take a more laid-back approach to life for a couple of months.

Likewise, many business owners have the normal predictability of life interrupted by such things as summer vacations, kids off from school, or young adults preparing for college. Somehow, September and the return of fall just seems to mark the beginning of a new chapter in business.

Here’s how to get your business, or at least your mindset, back on track: Continue reading

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How Deep Are Your Connections?

how deep are your connectionsYou know this person. In fact, you might even be this person. Whom you ask? The person we’re talking about has a large network but doesn’t know anyone well.

This person does the right thing and reaches out, paying attention to meeting others and building his network, but his plan has one fatal flaw. It focuses on shallow relationships rather than true connections.

The Problem

It’s easy to understand the shallow network problem if you consider the concept of quality over quantity. When a business sacrifices the quality of its products and services for the sake of producing higher quantities, the results are typically poor.

Sure, the company may manage a quick boost of sales, but eventually customers start to complain, request refunds, and spread the word that the company doesn’t provide a reasonable value.

As a result, the business that puts too much emphasis on quantity suffers a loss of sales and difficulty meeting its goals. The same applies with business networking. Focusing on simply making as many connections as possible instead of establishing deep connections makes meeting your goals that much harder.

The Shallow End

When your focus is on adding as many people as possible to your network, you aren’t taking the time to get to know those connections. You may know their names and a little about what they do, but that’s it.

With such a shallow connection, you’re not building up the trust required for people to share valuable information and provide referrals. In fact, you’re not even giving them a reason to take an interest in you and what you have to offer.

Remember, all business people have something to sell. Other people, including those you network with, need a reason to care. Without this, the hundreds of people in your network will do you no good.

Deeper Waters

To make the most of your business network, focus on quality over quantity. Get to know your connections’ likes and dislikes, backgrounds, interests, pain points, etc.

Then, reach out to your contacts by name, asking and commenting about the things you’ve learned about them and taking every opportunity to establish common ground. By showing that you are interested in your connections and that you remember what’s important to them, you establish yourself as someone worth paying attention to.

Overtime, this builds the type of trust and interest that leads to sharing, sales, referrals, endorsements and even partnerships—all payoffs for your business networking efforts.

The moral of the story here is that building your business network is important. Just make sure you’re building true connections, developing relationships, and engaging. Otherwise, your connections are really just numbers on a list and not worth very much.

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How to Make a New Hire Who’s Aligned With Your Company’s Vision

Employment applicationIt happens to every employer. You’re faced with a batch of job candidates who seem perfect on paper, and you have to narrow it down to just one.

The right person for the job goes beyond the person with an appropriate education or the right amount of experience. It’s more than just finding someone who is competent and likely to show up on time. The right candidate is also well aligned with your company’s mission and vision.

Here’s how to get what you need:

Know what you want.

If you don’t know what you want, how can you expect to find it? And how can you expect anyone to give it to you?

Before you start your search for that dynamic new hire, make sure you have clearly defined your company’s mission and core values. If it’s been a long time since you’ve considered these, it’s time to get cracking.

Use social media.

You can learn a lot about a person from what he posts on social media, and not just how many cats he has and what he had for breakfast. Sites like LinkedIn give you an opportunity to check employees out prior to interviews, and many people maintain blogs these days. Twitter and Facebook are additional resources.

While you may have to weed through some personal posts that are none of your concern, you can get a feel for a potential hire’s vales and interests this way.

Share your company’s mission.

Don’t wait until you make a new hire to share your company’s mission and values. Put it all out there during the interview, and then use your observation skills to gauge a job candidate’s level of interest.

Is he enthusiastic about your company’s mission? Does his body language say he is bored? While this shouldn’t be the only way you evaluate candidates, it can definitely help.

Check references.

Some employers get a little lazy when it comes to checking references, and this is a mistake. Checking references is your chance to learn whether your candidate is a team player, a leader, an innovator, or a hard worker. While employers are unlikely to bad-mouth your candidate, the adjectives they use to describe her can be very telling.

Unfortunately, the best way to know whether a candidate will be a good fit for your company’s mission is to hire him or her. But don’t forget your role in this. Communicate your expectations early and often, keep your employees updated on your company’s goals, ask for input, and provide feedback so that your employees always know what’s required for success.

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