Email marketing is still one of the most effective ways to reach your audience, but sometimes your emails just don’t cut it. Why? Well, we know it hurts to hear it, but they just plain suck. Don’t give up, though. There are some easy ways to fix what’s half-broke. Here are five ways to get the lead out of your lackluster email marketing campaign.
Your Subject Is Boring
Everyone’s inbox is overrun these days, and a boring email subject won’t stand out from the crowd – but, there’s a fine line. Clever or witty titles surprisingly don’t outperform their straightforward counterparts.
Get to the point, but add some interest by including an uncommon word, or by cutting the information short. Readers may click on “How I saved $1000 in six months by…” just to find out what you did!
You Need Better Formatting
If you opened up an email that was just a wall of Times New Roman, you probably wouldn’t read the whole thing – no matter who sent it. Break up paragraphs with headers, use bold or italicized text where appropriate, and even include an image or two. Just don’t go overboard!
Too many bolded words, or underlined phrases will have the same effect as none at all – people won’t read it.
You’re Talking AT Your List
While you may not personally know each and every subscriber on your list, it will benefit you to write like you do. Imagine you’re sending that email to just one person, and then type up what you would say to them.
Readers will be more engaged if you write for them, and not at them. Plus, “you” is often said to be one of the most persuasive words in the English language!
No One’s Seeing Your Emails
Spam filters are pretty aggressive, and have learned to filter for words like “deal,” “discount” or “sale” in the subject line. Be sure to cross check the words in your subject against a current list of these off-filtered terms to ensure that you’re not headed straight for the spam folder.
No one has time to read long emails. Save your readers the hassle of instantly hitting the back button, and keep your emails concise and to the point.
Apply the above changes and see if your emails don’t stop sucking. Then, head back over here and let me know how you made out.
You got something to say or are you just sitting there looking pretty?–Charles Strickland, 2016
Charles is far from your typical business person. He’s always ready with big ideas and the initiative to back them up. Heck, at age 13, he started his own window-washing business and sold donuts door to door. And let me tell you, when you grow up in the woods of Georgia, the doors are miles away from each other. He did this all while helping his dad run one of the larger moonshine stills in Georgia. “Oh, those were the days.”
Charles, a devoted husband and father, has been building legitimate businesses since the 80s, including three successful contracting companies. He even tried out a personal and business bankruptcy once. That hurts. Don’t try that one out; it’s no fun.
Committed to helping others, he also put his considerable experience to work founding The National Aids Awareness Center, spearheading The Children’s Wish Come True Foundation and running Hope 4 the Homeless. Sounds exhausting, doesn’t it? Well, Charles wasn’t finished yet. He heard a voice (his wife’s ) say, “Move away from there! Michigan is the place you ought to be.” So they loaded up the truck and moved very slowly… toward big houses, cheap money and plenty of it. So somehow, he found himself in the mortgage business. Like Charles would say, “Now, that was a hoot.”
Always looking for something fun and profitable with one of the smartest women in the USA by his side, it was time to jump into the world of digital marketing, and the timing was just right. You will find Charles at different networking events promoting Michigan Marketer, which he co-owns, along with the other online publications he owns and operates with his wife.
Never content with being ordinary (because that’s just plain boring), Charles also teaches a class on entrepreneurship a couple of days a week at a private school. He brings a little bit of down home to everything he does, cracking epic jokes while he’s closing the big deals. Charles’ motto is “Work until you no longer have to introduce yourself.” Send Charles a message at Charlesfstrickland@gmail.com if you’ve got something to say.
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