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May
30
Wed
11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
Power Through Networking – Ann A... @ The Sports Bar Westside
May 30 @ 11:30 am – 12:30 pm
Come out for networking every Wednesday in Ann Arbor. Details here.
May
31
Thu
7:00 am BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
May 31 @ 7:00 am – 8:30 am
Join BEN for morning networking every Thursday in Birmingham. More info here.
12:00 pm Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
May 31 @ 12:00 pm – 1:00 pm
Grow your business by reaching other business owners that do business around Novi. Bring your business cards and arrive 15-20 minutes early for extra networking time. Register online.
Jun
1
Fri
9:00 am Tri-County Business Builders Net... @ LA Cafe
Tri-County Business Builders Net... @ LA Cafe
Jun 1 @ 9:00 am – 10:00 am
Bring business cards and get ready to talk about what you do. RSVP online.
Jun
6
Wed
11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
Power Through Networking – Ann A... @ The Sports Bar Westside
Jun 6 @ 11:30 am – 12:30 pm
Come out for networking every Wednesday in Ann Arbor. Details here.
6:00 pm Woot Woot Wednesday at Steiny’s ... @ Steiny's Restaurant
Woot Woot Wednesday at Steiny’s ... @ Steiny's Restaurant
Jun 6 @ 6:00 pm – 8:00 pm
Come out on the 1st Wednesday of every month for Woot Woot Wednesday Networking at Steiny’s Restaurant in Shelby Township. Scroll down for more networking opportunities.
Jun
7
Thu
7:00 am BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
Jun 7 @ 7:00 am – 8:30 am
Join BEN for morning networking every Thursday in Birmingham. More info here.

5 Top Reasons to Attend Business Networking Events

//5 Top Reasons to Attend Business Networking Events

5 Top Reasons to Attend Business Networking Events

reasons to attend networking eventsWhile it would be great to walk into a networking event and walk out with dozens of new customers or fistfuls of new contracts, that’s not the reality for most business people. Networking isn’t about making sales on the spot. Instead, it provides many different opportunities to work toward meeting your business goals.

Here are 5 reasons to attend business networking events:

1. Begin Relationships

Of all the reasons to attend a business networking event, this may be the most important. These events give you a platform from which to make contacts that may develop into important relationships. Such contacts may lead to referrals and even some sales, which help you grow your business, but they can also lead to joint ventures and sponsorships.

At the very least, you make some contacts who can commiserate with you on what it takes to run a business. Socializing helps keep the mind and spirit healthy.

2. Gain Exposure

One of the top reasons businesses fail is not a lack of in-demand products and services. Instead, it’s a lack of visibility. If no one knows about your business and what it has to offer, how can you make sales? If too few sales trickle in, how can you keep your business afloat?

Your business and the marketing campaigns you create for it need to see the light of day.  Networking events can help you shine a light on them, especially if you choose wisely. Instead of choosing to attend any event that comes up here and there, select events that allow you to rub elbows with the right people. Then become a frequent attendee.

3. Meet Influencers

Reaching your target audience can be easier if you have the help of key influencers. These people can help influence members of their own audiences for the benefit of your company, and networking events help you meet them.

Keep in mind, however, that attending just any networking event probably won’t help you much. Instead, research and select the events that attract influencers for your industry.

4. Learn

Attending business networking events gives you an opportunity to learn what’s happening in your industry, get inspiration for marketing messages, and get tips and hints from experts on your industry or your target audience.

For example, networking events can be excellent for getting information about the things that make your target market tick.Then, you can take the information you gleaned and use it not only to develop better approaches for reaching your audience but also to create new products and services to meet their needs.

While it would be great to walk into a networking event and walk out with dozens of new customers or fistfuls of new contracts, that’s not the reality for most business people. Networking isn’t about making sales on the spot.

5. Find Solutions

As a business owner, part of your job is finding ways to solve your customers’ or clients’ problems. However, you also have problems of your own. Networking events can help you find solutions to your problems.

For example, you might meet salespeople or suppliers at these events. Short-handed? A business networking event can even prove a good place to find a talented prospective employee.

Now that you know the top reasons for attending business networking events, it’s time to jump in and start attending them.

Sign up to attend at least a couple this month.Then come back to let us know how they helped you and your business.

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Don’t rely on the same old boring and out dated crap from other business publications. Run your business like a boss!

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2015-08-22T06:18:30+00:00 June 12th, 2014|Business Networking|0 Comments

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