There was once a time when a businessperson didn’t leave home (or the office) without a stack of business cards at the ready. The business card was one of the most critical tools forgetting your name and contact information out there. In today’s world, websites and Facebook pages may seem to have replaced this more tangible calling card, but business cards are still relevant.
Yes, you can undoubtedly share your LinkedIn information,and website addresses are easy to share. However, in face-to-face meetings, business cards still win out. Let’s say you’ve met someone new who may turn out to be a client, buyer, or potential sponsor/partner.
You share your business name or even your website name, but this person walks away and promptly forgets it. You don’t have to worry, though, because you handed him your business card.
Now, when he gets back to the office or finally has a minute to think clearly at home, he has your contact information front and center.
Think of business cards as an extension of your brand. They help you stand out from the competition and increase recognition of your business name, logo, and motto. They represent your brand not only in a physical way, but also in a tactile manner. And they provide a good first impression.
When you show up with a proposal, at a networking event, or for an interview,most people will still expect youto have a business card at the ready. People still want this type of in-person engagement, so make it count with a clear, simple design that is creative yet consistent with your brand.
Ease of Use
What could be easier than sharing your business card? They’re perfect for passing out at networking events and slipping into mailings. Only have a minute of a prospect’s attention? Hand her your business card so she’ll remember you later.
Want to ensure that the meeting attendees think to call you first? Make sure no one leaves without your business card in hand.
Business cards are easy, inexpensive, and still relevant. Have them at the ready everywhere you go. And if you still have doubts, keep in mind that there are still some people yet to make the leap to all things digital. For them, a traditional business card is essential.
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