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11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
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BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
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Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
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11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
Power Through Networking – Ann A... @ The Sports Bar Westside
Aug 30 @ 11:30 am – 12:30 pm
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7:00 am BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
Aug 31 @ 7:00 am – 8:30 am
Join BEN for morning networking every Thursday in Birmingham. More info here.
12:00 pm Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Aug 31 @ 12:00 pm – 1:00 pm
Grow your business by reaching other business owners that do business around Novi. Bring your business cards and arrive 15-20 minutes early for extra networking time. Register online.

How to Build Trust In Social Media

//How to Build Trust In Social Media

How to Build Trust In Social Media

Sure, just about anybody can write a post on Facebook or Twitter. It’s not incredibly difficult to write a blurb or two about your business. It’s much more difficult to build trust in social media.

With every post you write, ask yourself, “Do your followers care?” The better question still, is “Do they even trust your information?” Because of the spammers and scammers, trust is even harder to gain on the internet.

How to Build Trust in Social Media

You know the importance of building trust. But, how do you do this? Being transparent is one start. Be the kind of brand you would want to interact with.

Here are five more tips to help build trust in social media:

1. Deliver Quality Content

This is about creating great content and sharing great content. If you share your great content on social media, your followers will understand you and your business better, and they will want to know more about it. If you’re sharing third party content (highly recommended!) this means actually reading the article yourself first, to make sure it’s actually relevant. If you’re writing content, make sure it’s delivering value to your community. 

2. Avoid Excessive Slang and Abbreviations

Research shows that readers respond to shorter social media updates (90 characters or less, to be exact.) It’s not a good excuse, though, to like your teenager. LOL BRB WTF Unless they are hiring a babysitter or someone to shovel snow in the winter, people want to do business with mature adults and your writing needs to reflect that you are, actually, an adult. Bonus points for professionalism.

3. Engage

It’s social media, not “just read my post” media. There is no point of sharing information on social media if you are not going to engage your followers. It’s not terribly difficult to interact with people on Facebook or Twitter. Try to have conversations. Like, comment on and retweet other updates. You’ll catch the attention of the original poster and begin to win their trust (if your comment isn’t self promotional, of course!).  Don’t forget that other potential clients and fans are watching. How you interact with others will help build trust with them too.

4. Timing

Avoid posting too often. This will just annoy your followers and you could potentially even lose your followers. Of course, you don’t want to be one of those “post-once-in-a-blue-moon” brands, either. You need to find the right balance. For Facebook, two or three times a day is a good place to start. For Twitter, try ten times a day. From there, gauge your  audience’s reaction and scale up or down accordingly.

5. Remember, It’s Not About You

Ok, so, yes, it is about you, but it’s not. Being overly promotional is one sure way to lose followers. I know, your asking “Well, why even bother, then?” Blasting out your own marketing messages multiple times a day isn’t going to help. (think about how annoyed you get from hearing the same commercial over and over again on the radio) A better strategy is to share relevant third party content and occasionally post about your brand or business. Even when you do, make sure it’s something your customers and fans are truly interested in. People love coupons and offers. Even more than that, people love people. Consider telling your brand story and showcasing your offering through customer success stories instead of blatant marketing messages.

Your time on social media is an investment and you need to build trust slowly. Remember, you’re building a foundation for marketing and you need to do so brick by brick. Following the tips above and acting like the type of company you would want to do business with will go a long way to help you build trust in social media.

2017-07-18T22:30:11+00:00 July 19th, 2017|Social Media Insights|11 Comments

11 Comments

  1. Liz @ Yes/No Detroit July 21, 2017 at 8:26 am - Reply

    Good tips. I find that it’s easier to start a conversation on Facebook than Twitter.

  2. Rosalie July 21, 2017 at 11:30 am - Reply

    Great tips! Working on engagement has been really key for me 🙂

  3. Jess Benoit July 21, 2017 at 1:48 pm - Reply

    Yes. THIS. All of this. It takes a while to get to know what your readers like and don’t like to see on social media. But after some trial & error, you can start getting some great interaction from them!

  4. The Mad Mommy July 21, 2017 at 10:26 pm - Reply

    These are awesome tips! I feel like you always want to show the authentic you, on social media.

  5. Cindy Gordon July 21, 2017 at 10:28 pm - Reply

    Slang can really throw people off. I hate it when plumbers do it and confuse me, I shouldn’t do it to my followers!

  6. parentingpatch July 21, 2017 at 10:39 pm - Reply

    Be sure to disclose paid posts. Not disclosing is not only against FTC regulation but also kills trust with readers. There are some celebs that I cannot trust because I never know if they are being paid or not.

  7. Sarah-Louise Bailey July 21, 2017 at 11:47 pm - Reply

    Pretty interesting. I generally post on Facebook and twitter during their peak hours and so far I have seen good responses from my supporters. Thanks for sharing

  8. Hannah Middleton July 22, 2017 at 9:52 am - Reply

    Great tips! I especially like #2. I am very anti-slang and abbreviations. I don’t even really like to use them in texting, so I don’t use them in my social media either and kind of find it a turn off when someone else’s posts are full of “BRB” or “LMAO.” Just not my thing.

  9. rachdean1 July 22, 2017 at 2:45 pm - Reply

    These are good tips. I think i lost some followers at the beginning because I posted too much.

  10. Crystal July 23, 2017 at 3:00 pm - Reply

    Engaging and not being the celebrity is so important. This all is true.

  11. elizabethbrico July 23, 2017 at 9:58 pm - Reply

    Great tips. I think I’ve got good content, but I need to get better at marketing.

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