Sure, just about anybody can write a post on Facebook or Twitter. It’s not incredibly difficult to write a blurb or two about your business. It’s much more difficult to build trust in social media.
With every post you write, ask yourself, “Do your followers care?” The better question still, is “Do they even trust your information?” Because of the spammers and scammers, trust is even harder to gain on the internet.
How to Build Trust in Social Media
You know the importance of building trust. But, how do you do this? Being transparent is one start. Be the kind of brand you would want to interact with.
Here are five more tips to help build trust in social media:
1. Deliver Quality Content
This is about creating great content and sharing great content. If you share your great content on social media, your followers will understand you and your business better, and they will want to know more about it. If you’re sharing third party content (highly recommended!) this means actually reading the article yourself first, to make sure it’s actually relevant. If you’re writing content, make sure it’s delivering value to your community.
2. Avoid Excessive Slang and Abbreviations
Research shows that readers respond to shorter social media updates (90 characters or less, to be exact.) It’s not a good excuse, though, to like your teenager. LOL BRB WTF Unless they are hiring a babysitter or someone to shovel snow in the winter, people want to do business with mature adults and your writing needs to reflect that you are, actually, an adult. Bonus points for professionalism.
It’s social media, not “just read my post” media. There is no point of sharing information on social media if you are not going to engage your followers. It’s not terribly difficult to interact with people on Facebook or Twitter. Try to have conversations. Like, comment on and retweet other updates. You’ll catch the attention of the original poster and begin to win their trust (if your comment isn’t self promotional, of course!). Don’t forget that other potential clients and fans are watching. How you interact with others will help build trust with them too.
Avoid posting too often. This will just annoy your followers and you could potentially even lose your followers. Of course, you don’t want to be one of those “post-once-in-a-blue-moon” brands, either. You need to find the right balance. For Facebook, two or three times a day is a good place to start. For Twitter, try ten times a day. From there, gauge your audience’s reaction and scale up or down accordingly.
5. Remember, It’s Not About You
Ok, so, yes, it is about you, but it’s not. Being overly promotional is one sure way to lose followers. I know, your asking “Well, why even bother, then?” Blasting out your own marketing messages multiple times a day isn’t going to help. (think about how annoyed you get from hearing the same commercial over and over again on the radio) A better strategy is to share relevant third party content and occasionally post about your brand or business. Even when you do, make sure it’s something your customers and fans are truly interested in. People love coupons and offers. Even more than that, people love people. Consider telling your brand story and showcasing your offering through customer success stories instead of blatant marketing messages.
Your time on social media is an investment and you need to build trust slowly. Remember, you’re building a foundation for marketing and you need to do so brick by brick. Following the tips above and acting like the type of company you would want to do business with will go a long way to help you build trust in social media.