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Upcoming Events

Jan
16
Tue
6:30 pm Shelby Area Business Association... @ Hamlin Pub
Shelby Area Business Association... @ Hamlin Pub
Jan 16 @ 6:30 pm – 8:00 pm
This networking opportunity happens at the same time, same place each month to keep things simple. Visit the website for details.
Jan
17
Wed
11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
Power Through Networking – Ann A... @ The Sports Bar Westside
Jan 17 @ 11:30 am – 12:30 pm
Come out for networking every Wednesday in Ann Arbor. Details here.
Jan
18
Thu
7:00 am BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
Jan 18 @ 7:00 am – 8:30 am
Join BEN for morning networking every Thursday in Birmingham. More info here.
12:00 pm Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Jan 18 @ 12:00 pm – 1:00 pm
Grow your business by reaching other business owners that do business around Novi. Bring your business cards and arrive 15-20 minutes early for extra networking time. Register online.
Jan
24
Wed
11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
Power Through Networking – Ann A... @ The Sports Bar Westside
Jan 24 @ 11:30 am – 12:30 pm
Come out for networking every Wednesday in Ann Arbor. Details here.
Jan
25
Thu
7:00 am BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
Jan 25 @ 7:00 am – 8:30 am
Join BEN for morning networking every Thursday in Birmingham. More info here.
12:00 pm Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Jan 25 @ 12:00 pm – 1:00 pm
Grow your business by reaching other business owners that do business around Novi. Bring your business cards and arrive 15-20 minutes early for extra networking time. Register online.

Marketing Insights

/Marketing Insights

5 Tips for Surviving Networking Events

2015-08-22T06:39:24+00:00 April 24th, 2014|Business Networking, Marketing Insights|

Networking events can be essential to the success of any business endeavor. Remember that old saying, “It’s not what you know. It’s who you know?” That still holds true. Networking gives you the opportunity to make important connections, get leads and referrals, learn more about your industry and competitors, and make a name for yourself in [...]

Warning: Are You Still Following This Awful Social Media Advice?

2015-08-22T06:47:02+00:00 March 10th, 2014|Marketing Insights, Social Media Insights|

“Do I have to believe everything I read?” Do not believe everything. Sometimes, advice is based on limited experience and lack of research. Let me share some terrible pieces of social media advice you should ignore. […]

5 New Year’s Resolutions for Online Marketers

2015-08-22T06:48:23+00:00 December 27th, 2013|Marketing Insights|

2014 is nearly here, and you probably have a list of personal resolutions all ready to go. But what about your business? Now is a great time to consider where you’ve been and figure out the steps you need to reach your goals in the upcoming year. Ready to get started? Here are 5 New Year’s [...]

How to Write Effective Reminder Emails

2015-08-22T06:48:44+00:00 November 25th, 2013|Marketing Insights|

The hardest part of email marketing isn’t always crafting compelling emails, though that can represent a challenge too. Often, the hardest part happens after you hit send and when you have the least control over your email. When is that? It’s when your recipient receives it—and decides not to open it. The good news is there [...]

A Website that Tells Your Story

2015-08-22T06:50:59+00:00 August 19th, 2013|Marketing Insights|

As a web development professional and a self-proclaimed usability guru, I have experienced a couple recurring attitudes when it comes to business people in regards to their website. The first one I hear is “I am struggling to come up with what to say on my website”. I find this interesting because if I begin inquiring, [...]

Where to Place Your Call to Action

2015-08-22T06:51:11+00:00 August 16th, 2013|Marketing Insights|

A call to action instructs your audience to take a particular step. It focuses their attention where you want it, and if it’s well written and effectively placed, it spurs them to download, request, call, email, order, or buy. You can place a call to action practically anywhere you want, but some places are more effective [...]

The FTC on Search Engines and Advertisements

2015-08-22T06:51:20+00:00 July 31st, 2013|Marketing Insights, SEO Insights|

The Federal Trade Commission’s Bureau of Consumer Protection is calling for changes in the way Internet companies display search results. Often, paid online ads are displayed prominently on pages that also include regular search results. This close proximity makes it easy for consumers to mistake paid ads for the natural results of their Internet searches. Citing [...]

Market Well But Keep Your Money

2015-08-22T06:54:30+00:00 June 5th, 2013|Marketing Insights|

When many of us think of effective marketing, we think “big expense”. In many cases, this is definitely the case. Some advertising can require that we dig deep into the pockets and fork over serious amounts of cash. However, there are several overlooked opportunities that many business owners and marketing people never take advantage of. I’ve [...]

How to Get Your Customers to Open Your Emails

2015-08-22T06:54:46+00:00 May 29th, 2013|Marketing Insights|

It’s not merely the creation of a great marketing email that’s important. That doesn’t mean a thing if your “open” rate is very low. Fortunately, there are some tried-and-true methods for getting more of your subscribers to open your emails. Here are four of the top approaches: 1. Be a Problem Solver Most people won’t just [...]

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