Google Authorship allows you to link your Google+ profile with content you have created and posted on the Internet (on your website, blog, or elsewhere). When you link to your content this way, Google+ users will say you are claiming your content. But Google Authorship allows you to do so much more than that. Here’s how it can help your business:
Building Credibility Online
As a small business in a vast online world, you are always on the lookout for ways to become more visible and show prospects that your business is trustworthy and helpful. Google Authorship provides the opportunity to accomplish these goals. How? You create quality, thoughtful, helpful content and publish it on the Web. Then, you link it to your Google+ account so that it is associated with your name and photo. This helps you establish yourself as an expert in your industry. When people see your name and photo attached to helpful content often enough, they will begin to seek you out not only for more information and advice but also for products or services.
Using Face Appeal
If there’s one thing consumers often lament, it’s the impersonal nature of online business. Sometimes, it feels as if there’s no one really out there–just a computer taking orders and shipping products. With Google Authorship, your audience can put a face to your business, developing a personal connection with those who run it. Remember, Google Authorship isn’t just for you. Your employees and partners can claim their content as well, allowing customers to see the smiling faces behind the products and services your company offers.
Getting More Traffic
Google Authorship may also help you get more traffic to your website. How does this work? You use it to link your content. People come to recognize your face and name, and because they like your content, they share, comment, and like it on Google+, other social media sites and your blog. This love helps boost your Google Author Rank, which can play a role in your search engine rankings. The result? Higher search engine rankings and more prospects to your website.
Have you added Google Authorship to your online arsenal? What do you think of this Google+ tool? Share with us!
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