The hardest part of email marketing isn’t always crafting compelling emails, though that can represent a challenge too. Often, the hardest part happens after you hit send and when you have the least control over your email. When is that? It’s when your recipient receives it—and decides not to open it.
The good news is there are many things you can do to boost the chances that your recipients will open your emails. One of them is sending reminder messages. Here’s how to create reminder emails that get opened:
- Send your emails from an address the recipients will recognize. This may seem like a no-brainer, but if you have several people working on your email marketing campaigns, it’s easy to get this one wrong. Just think of how you feel when you get junk mail at home or in your office. Maybe you feel annoyed by it or maybe you feel nothing at all. Either way, you’re quick to toss it, and many consumers do the same when it comes to junk email. To avoid this, send all your reminder emails from the same email address—one that your recipients know and trust.
- Make your email subject line creative and compelling. Use the word “remember;” it will instantly inform your recipients that your email will help them remember something they shouldn’t, or won’t want to, forget. Then add what you want them to recall. This could be any of the following:
- A sale or offer
- A credit
- An important date
- An available e-book or download
- An exciting update
- Anything that your recipients know but may forget
- Keep the body of your reminder emails short and to the point. Resist the urge to write long emails that give all sorts of details. It’s not good form to pull a switch like that once you have your recipient’s attention. Instead, aim for clear, actionable copy. Explain why you’re emailing. Share what you want your recipient to remember, and tell your recipient what you want him to do next (your call to action).
- Make your call to action stand out. You’re reminding your recipients to do something, so make it easy for them to follow through. Use a button or a link to make your call to action stand out and easy to act upon. If your recipients have to dig to find an actionable request, they are more likely to forget what you reminded them of all over again.
Reminder emails help get your audience moving in the right direction. Do you have any other tips for crafting effective reminder emails
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