Wondering whether you should create an email newsletter? A newsletter helps keep your business on your customers’ minds, but it does require time and effort, every single month. If you’re on the fence, your answers to the following questions may help you pick a side:
Do you want to make more sales?
People are more likely to buy from a business they know, trust and feel loyal to. Random advertisements are very easy to ignore, but with a newsletter, you can provide information and content your audience really wants alongside your promos. Your customers will look forward to receiving your newsletter, open it up for the content they want, see your promo, and buy. According to Blue Kangaroo, about 70 percent of people have used a discount offer they received via email.
Do you want to boost your social media reach?
It can be hard to build your social media network and harder still to get people to not only follow you but also engage. With an email newsletter, you reach customers in the cozy environment of their email inboxes. You can start a conversation there and include those handy social media buttons that allow your audience to like and share your content. Furthermore, once the conversation has been sparked, you can continue it on social media, drawing more interest and more followers.
Do you want more traffic to your website?
How do you get your customers to your website? Some may visit the first time because they need something, or even just because they’re curious. But how do keep them coming back for more? An email newsletter is an excellent way to remind your customers that you not only exist but are also ready and willing to provide what they want or need. Likewise, an email newsletter makes it easy to share incentives and enticements that boost your website traffic numbers.
Do you want to connect with your customers?
Taking a little from our first point, people buy from you because they like your business and develop feelings of loyalty. A newsletter helps encourage the kind of connection necessary to ensure that your customers stick with you instead of going for the next best thing. How can you inspire such a connection via your newsletter? Provide valuable content that speaks to your customers’ needs. Give them something, teach them something, share something, and you will build a lasting connection with your customers.
Will you create an email newsletter for your business? Why or why not? Share your thoughts in the comments below.
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