Do not believe everything. Sometimes, advice is based on limited experience and lack of research. Let me share some terrible pieces of social media advice you should ignore.
You need to be on every single social network.
We can’t have all the time in the world and be actively present on every single social media site. If your presence on one site is not translating into success, then it’s time to let it go and feel free to explore other options. Once you’ve figured out where you should focus, let your analytics be your guide, so you can determine if you need to alter your strategy.
You don’t need email.
Social media didn’t make email marketing extinct; it just added another integrated channel to make email even stronger. Remember that one of the first steps in signing up for a social media account is to provide your email address. Also, if you want your social media notifications consolidated, you can set that up on your email.
You can automate all of your updates.
Who wants to be a social media machine, when the reason you sign up for a social media account is to reach people? Yes, you can automate all of your updates, but be human enough to provide real conversations and interactions with your network.
Send an auto DM to all your new followers.
Personalize your messages. Sending auto DMs not only seems inconsiderate but also makes you look like a complete newbie who doesn’t understand social media etiquette.
Include popular hashtags in your tweets to get more exposure.
It is called hashtag hijacking. That’s when someone uses hashtags to game the system. Remember that hashtags are used to organize tweets and allow everyone to follow the conversation and participate with or without their presence in a certain event.
The more you publish, and the more sites you’re on, the better.
Remember the give-and-take principle when you share your content. It doesn’t really have to be a lot. As long as you selflessly provide valuable content with high quality, you’ll get phenomenal results right at your fingertips.
Use a tool that auto-publishes your posts to all social networks at once to save time.
Automating social media updates is not a good idea. Social media sites provide different faces and frequencies to the public. Images do fantastically well on Facebook. You can post much more on Twitter than to Facebook than to LinkedIn. You can’t simply auto-publish the same post to all sites at the same time and get the same level of effectiveness.
Don’t get personal.
Who can’t get personal when social media gives rise to a different kind of relationship between people?
Don’t respond to negative comments to protect your brand.
Pay attention to the negative comment and act on it. Admit mistakes when you need to, and share how you’re going to address any issues. A simple response can actually turn an angry detractor into an appreciative promoter of your business.
Respond to every negative comment.
Choose your battles. Beware of people simply trying to capitalize on your visibility by getting you to respond to their comments or trolls who just want to cause trouble. Know when it’s appropriate to step back instead of adding fuel to the fire.
You need to have a social media policy.
It’s impossible to anticipate every single scenario in social media. Instead of a full-fledged social media policy, create some guidelines that are easy for your employees to remember when they make their own decisions about what to publish in social media.
All you need is social media.
Social media does not replace other marketing strategies. Rather, social media is a new channel for your marketing efforts and works best in conjunction with other channels. You can’t attract followers in social media without content from your blog. You can’t convert followers into leads without landing pages and compelling offers. And those are just a couple pieces of the marketing mix.
Fan or follower growth is the most important metric.
Fans and followers are important, but what matters most to your business are leads and customers. Focus on the end goal.
Engagement is the most important metric.
Yes, engagement is important, as it relates to what attracts more people to your website. But like fan/follower count, engagement is just a piece of the puzzle that leads to an actual business metric, such as revenue. Again, focus on the end goal.
You should only publish messages about your company.
When people enter the social network site, they will look for something to indulge, something more interesting than the messages about your company. It could be about their challenges, their interests and their problems. These are just a few things that will give them the reason to follow and engage with you. So write something that will make you valuable.
You don’t need a strategy for social media.
If you want to have a significant existence in social media, you need to strategize your engagement to get a worthwhile result for whatever purpose you have when you enter the social network site. Have a plan in mind, identify the supporting materials you need, and know how you’re going to measure it on a regular basis.
You can’t simply ask people to comment, follow, or retweet you.
People love to express themselves through social media. They will love it if you ask them to share their thoughts in the comments. Sometimes you just need to remind people of what they can do after reading your blog articles, tweets and content. Asking them to share, follow or retweet is just a click away, as easy as picking low-hanging fruit. As a matter of fact, research has shown that including “please retweet” generates four times more retweets. Try it!
Liked this post? Subscribe to our newsletter for more tips!