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Jan
16
Tue
6:30 pm Shelby Area Business Association... @ Hamlin Pub
Shelby Area Business Association... @ Hamlin Pub
Jan 16 @ 6:30 pm – 8:00 pm
This networking opportunity happens at the same time, same place each month to keep things simple. Visit the website for details.
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11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
Power Through Networking – Ann A... @ The Sports Bar Westside
Jan 17 @ 11:30 am – 12:30 pm
Come out for networking every Wednesday in Ann Arbor. Details here.
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7:00 am BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
Jan 18 @ 7:00 am – 8:30 am
Join BEN for morning networking every Thursday in Birmingham. More info here.
12:00 pm Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Jan 18 @ 12:00 pm – 1:00 pm
Grow your business by reaching other business owners that do business around Novi. Bring your business cards and arrive 15-20 minutes early for extra networking time. Register online.
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11:30 am Power Through Networking – Ann A... @ The Sports Bar Westside
Power Through Networking – Ann A... @ The Sports Bar Westside
Jan 24 @ 11:30 am – 12:30 pm
Come out for networking every Wednesday in Ann Arbor. Details here.
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25
Thu
7:00 am BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
BEN Morning Networking – Birmingham @ Emagine Palladium 4th Floor
Jan 25 @ 7:00 am – 8:30 am
Join BEN for morning networking every Thursday in Birmingham. More info here.
12:00 pm Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Novi/Northville Professional Net... @ Black Rock Bar and Grill - Novi
Jan 25 @ 12:00 pm – 1:00 pm
Grow your business by reaching other business owners that do business around Novi. Bring your business cards and arrive 15-20 minutes early for extra networking time. Register online.

Your Twitter Marketing Cheat Sheet

//Your Twitter Marketing Cheat Sheet

Your Twitter Marketing Cheat Sheet

Have you ever asked yourself how powerful twitter is?  Why not send a tweet: “#HowPowerfulIsTwitter?  Please ReTweet”?  You’ll be amazed at the answers you get.

A tweet is a digital-age version of word of mouth, the most effective and influential way of telling the world about your experience. It’s also the best tool for sharing your most trusted recommendations.

You don’t really need a manual to learn about tweets, retweets, hashtags or even customization of your Twitter profile for business use. Twitter is user-friendly. However, you might be missing a lot of things that Twitter has to offer in the marketing platform.

Here are some tips to make the most out of Twitter marketing:

Create a Simple Username

Create a username that is professional yet simple and easy to remember. Keep it short, so you can save characters.

For personal accounts, try a variation of your real name, and make it as unique as yourself. You can still keep it cool without too many numbers and underscores. For business accounts, it’s best to stick with your company name. It will contribute to your brand.

Enhance Your Twitter Profile

Your Twitter profile represents you. Optimize your profile with a remarkable description of “This is what I am. This is why I exist. So, follow me” principles.

Use keywords to help people find you. Post your professional-looking photo, use your logo, and include a URL.

Personalize Your Twitter Background

A striking background attracts visitors to your site. Customizing your Twitter background helps you establish your solid identity in this social network site and invites your followers for a regular stopover.

Boost Your Twitter Presence on Your Website

Build up your Twitter presence. You can install the official Twitter follow button on your website or blog to empower site visitors to follow you on Twitter with just one click.

Add Twitter Sharing Buttons to Your Content

This simple piece of low-hanging fruit will encourage others to easily share your content on Twitter. Based on research, adding Tweet buttons to your blog, individual blog articles, landing pages and any other content you create will increase Twitter mentions sevenfold.

Connect Your Blog to Twitter

Link your blog to your Twitter account. Whenever you publish a post, it will automatically get tweeted to your followers.

Schedule Tweets in Advance

HootSuite can be used to schedule tweets ahead of time. While social media automation is awesome, remember to interact and provide personal touches to your Twitter account.

 Optimize Your Tweets With Keywords

As tweets are readily available for public consumption, use this opportunity to get found easily by providing relevant keywords for your business. Be accessible and highly visible in the Twitter ground.

Increase Your Followers and Expand Your Reach

How many followers do you have? Are your numbers increasing while you’re spending more time tweeting? If not, then you have to start following people, such as leaders and bloggers in your industry, and provide valuable tweets that will create an impact along the way and attract them to follow you back.

Engage With Followers

Being there is the best way to keep your followers. Do not treat your followers like numbers. They are human beings in the wired world, and they deserve a personal touch. Communicate with them.

Send @replies and direct messages to respond to your followers’ tweets and retweet others’ tweets that your followers might find beneficial. Be interactive.

Provide Excellent Customer Experience

Helping customers to be successful is the best way to show you care. If you’re using a third-party Twitter app to manage multiple contributors, make sure someone on your support team is one of them, and assign support-related tweets to him or her.

Generate Content Ideas

Use Twitter to generate ideas for blog posts and other content. Pay attention to the questions your followers ask, and see if you can answer them in a blog post or a string of blog posts. You can even ask your followers whether there is a certain topic they want to learn more about.

Share Others’ Content

Use Twitter to spread links from other industry professionals in your Twitter stream. Doing so might even encourage them to retweet your content! Be generous.

Try Adding “Please Retweet” to Your Tweets to Maximize Retweets

Based on research, users who add “Please ReTweet” generate 4x more retweets than those who don’t. Try it. Sometimes people just need a reminder to share your content.

Create and Follow Twitter Lists in Your Industry

Create a Twitter list for your industry or your company, share the lists you create with your followers and follow other Twitter lists you find valuable. Creating a list can help solidify your thought leadership and emphasize your company’s transparency.

Take Advantage of Hashtags

Create and promote hashtags for marketing campaigns or events you’re hosting. This is a great way for people to interact during live conferences, enable those not in attendance to follow the conversation and participate in the discussion, and generate buzz for both online and offline events.

Use Twitter for Lead Generation

There are several ways to generate Twitter leads, including tweeting links to landing pages with lead-capture forms and doing some of the things we already mentioned above, such as creating a dedicated Twitter landing page, participating in Twitter chats, connecting your blog to Twitter, and monitoring industry terms with Twitter search.

Track Traffic, Leads and Customers From Twitter

Since you are using Twitter as your marketing strategy, it is important to know how well it is generating leads and customers for you.  Use Twitter’s new Web Analytic tool to provide the data.

If your Twitter engagement is not translating into sales, that means your strategy is not generating a worthwhile result. Thus, it might be time to alter your strategy.

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Don’t rely on the same old boring and out dated crap from other business publications. Run your business like a boss!

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2015-08-22T06:46:49+00:00 March 18th, 2014|Social Media Insights|2 Comments

2 Comments

  1. Albertina March 23, 2015 at 11:04 pm - Reply

    I like what you guys tend to be up too. This kind of clever work and exposure!
    Keep up thhe superb works guys I’ve incorporated you guys to my
    personal blogroll.

    • Charles March 26, 2015 at 12:53 pm - Reply

      Thank you Albertina. We are trying hard to create informative posts. We are also working on developing and enhancing the tools that are on our site to better serve the business owners and our inspiring entrepreneurial community.
      You will see this coming month of April a little different writing style when it comes to the posts that I write. I hope you like it. I just feel that people who know people know me often wonder is he really writing this stuff. So I thought I would put my personally into the posts a little more. We will keep it professional although I hope that people find it more entertaining along with being informative.
      Thank you for comment and your follow. We hope we can live up to your expectations.

      Thanks
      Charles Strickland

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