A tweet is a digital-age version of word of mouth, the most effective and influential way of telling the world about your experience. It’s also the best tool for sharing your most trusted recommendations.
You don’t really need a manual to learn about tweets, retweets, hashtags or even customization of your Twitter profile for business use. Twitter is user-friendly. However, you might be missing a lot of things that Twitter has to offer in the marketing platform.
Here are some tips to make the most out of Twitter marketing:
Create a Simple Username
Create a username that is professional yet simple and easy to remember. Keep it short, so you can save characters.
For personal accounts, try a variation of your real name, and make it as unique as yourself. You can still keep it cool without too many numbers and underscores. For business accounts, it’s best to stick with your company name. It will contribute to your brand.
Enhance Your Twitter Profile
Your Twitter profile represents you. Optimize your profile with a remarkable description of “This is what I am. This is why I exist. So, follow me” principles.
Use keywords to help people find you. Post your professional-looking photo, use your logo, and include a URL.
Personalize Your Twitter Background
A striking background attracts visitors to your site. Customizing your Twitter background helps you establish your solid identity in this social network site and invites your followers for a regular stopover.
Boost Your Twitter Presence on Your Website
Build up your Twitter presence. You can install the official Twitter follow button on your website or blog to empower site visitors to follow you on Twitter with just one click.
Add Twitter Sharing Buttons to Your Content
This simple piece of low-hanging fruit will encourage others to easily share your content on Twitter. Based on research, adding Tweet buttons to your blog, individual blog articles, landing pages and any other content you create will increase Twitter mentions sevenfold.
Connect Your Blog to Twitter
Link your blog to your Twitter account. Whenever you publish a post, it will automatically get tweeted to your followers.
Schedule Tweets in Advance
HootSuite can be used to schedule tweets ahead of time. While social media automation is awesome, remember to interact and provide personal touches to your Twitter account.
Optimize Your Tweets With Keywords
As tweets are readily available for public consumption, use this opportunity to get found easily by providing relevant keywords for your business. Be accessible and highly visible in the Twitter ground.
Increase Your Followers and Expand Your Reach
How many followers do you have? Are your numbers increasing while you’re spending more time tweeting? If not, then you have to start following people, such as leaders and bloggers in your industry, and provide valuable tweets that will create an impact along the way and attract them to follow you back.
Engage With Followers
Being there is the best way to keep your followers. Do not treat your followers like numbers. They are human beings in the wired world, and they deserve a personal touch. Communicate with them.
Send @replies and direct messages to respond to your followers’ tweets and retweet others’ tweets that your followers might find beneficial. Be interactive.
Provide Excellent Customer Experience
Helping customers to be successful is the best way to show you care. If you’re using a third-party Twitter app to manage multiple contributors, make sure someone on your support team is one of them, and assign support-related tweets to him or her.
Generate Content Ideas
Use Twitter to generate ideas for blog posts and other content. Pay attention to the questions your followers ask, and see if you can answer them in a blog post or a string of blog posts. You can even ask your followers whether there is a certain topic they want to learn more about.
Share Others’ Content
Use Twitter to spread links from other industry professionals in your Twitter stream. Doing so might even encourage them to retweet your content! Be generous.
Try Adding “Please Retweet” to Your Tweets to Maximize Retweets
Based on research, users who add “Please ReTweet” generate 4x more retweets than those who don’t. Try it. Sometimes people just need a reminder to share your content.
Create and Follow Twitter Lists in Your Industry
Create a Twitter list for your industry or your company, share the lists you create with your followers and follow other Twitter lists you find valuable. Creating a list can help solidify your thought leadership and emphasize your company’s transparency.
Take Advantage of Hashtags
Create and promote hashtags for marketing campaigns or events you’re hosting. This is a great way for people to interact during live conferences, enable those not in attendance to follow the conversation and participate in the discussion, and generate buzz for both online and offline events.
Use Twitter for Lead Generation
There are several ways to generate Twitter leads, including tweeting links to landing pages with lead-capture forms and doing some of the things we already mentioned above, such as creating a dedicated Twitter landing page, participating in Twitter chats, connecting your blog to Twitter, and monitoring industry terms with Twitter search.
Track Traffic, Leads and Customers From Twitter
Since you are using Twitter as your marketing strategy, it is important to know how well it is generating leads and customers for you. Use Twitter’s new Web Analytic tool to provide the data.
If your Twitter engagement is not translating into sales, that means your strategy is not generating a worthwhile result. Thus, it might be time to alter your strategy.
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