Category: Customer Service Insights

How to Keep Your Customers Happy

It is smart to focus on attracting new customers. After all, you want to build your business and make more sales. However, it’s important to remember that your most important customer is the one you already have. It is far easier (and less costly) to keep a customer than it is to land a new one. Still, too many businesses neglect the people who have already purchased from them. Here are some ways to keep your current customers happy and avoid falling into that trap: