Category: SEO Insights

SEO Does Not Stand for SEE EVERYTHING ONLINE

SEO

Now, I’m not judging, but if you see “SEO” and think it means “see everything online,” hold up a bit.

There are some things I need to break down for you. First, SEO actually means search engine optimization, which encompasses the steps you take to get your website ranked higher so that your target audience can actually see you, realize you exist, and hopefully bring you their money. If you’ve been wishing for more traffic for ages, it’s time to stop. If wishes were fishes, we’d all cast nets. As it stands, we actually have to work for the traffic we want, and that starts with SEO.

The FTC on Search Engines and Advertisements

The Federal Trade Commission’s Bureau of Consumer Protection is calling for changes in the way Internet companies display search results. Often, paid online ads are displayed prominently on pages that also include regular search results. This close proximity makes it easy for consumers to mistake paid ads for the natural results of their Internet searches. Citing this issue, the FTC is encouraging sites like Google and Yahoo! to check their websites and ensure that paid ads are highlighted, with their for-pay status is disclosed to consumers.

Avoiding Deceptive Practices

While including advertisements on the same page as search results is acceptable to the FTC, deceptive practices are not. It recommends that search providers make use of things like shading and high-contrast borders to make advertisements stand out among the ordinary results consumers see after entering keywords into a search box. Likewise, text labels are acceptable for indicating paid ads. However, in this case, text that indicates ad status isn’t enough. To  prevent confusion among consumers, the text has to be large enough for consumers to easily notice, and the message has to be clear.

An Often Overlooked SEO Task To Do Before Launching a Site Redesign

The time has come to overhaul your website – probably a fresh new look, or implementing a completely new content strategy, or moving it to an updated platform to make future edits easier OR all of the above.

Whatever the case, there is a real good chance that most, if not all, of the URLs for the subpages (and maybe the homepage too) will end up completely different.

Online Directories, Yes or No?

Does your website benefit from directory submissions?

This has been a point of contention among SEO experts and, while I doubt I can settle it once and for all, I figured it would still be good to address it here. As business owners, most of you need to understand a few do’s and don’ts when it comes to your company website.

Since Google was a toddler, link popularity has been and continues to be a major piece of the puzzle when it comes to a website’s search engine rankings. I’ve heard from many that getting your website included in online directories no longer counts towards your link popularity, in Google’s algorithm.