Category: Social Media Insights

How to Give a Shoutout on Instagram

Stone wall and pavement of vintage town squareWe recently covered what an Instagram shoutout is and how it can help your business. If another Instagram user is giving you a shoutout, you’re pretty much good to go as long as you have a compelling profile set up. But what about when you’re the one who will give the shoutout?

In that case, you need to know how to take a screenshot for Instagram and then upload it to your account. Here’s how to make it happen:

How to Craft an Effective About Page

Man using a laptop with light bulb over his headYour About page is really about your target audience—providing your prospects with information about you, demonstrating how you differ from all the other companies out there, speaking to their needs, and giving them a reason to reach out to you.

That said, it can be hard to craft an effective About page, and many businesses make the mistake of simply writing a dry business biography.

Grow Your Business Network With Social Media

businessman networking with laptop

Social media provides excellent opportunities to grow your business network without leaving your office or stepping away from your computer. And one of the best things about social media is its reach.You can build a business network full of people from around the corner from your business to around the world.

Here are some tips you can use to grow your business with social media:

Your Twitter Marketing Cheat Sheet

Have you ever asked yourself how powerful twitter is?  Why not send a tweet: “#HowPowerfulIsTwitter?  Please ReTweet”?  You’ll be amazed at the answers you get.

A tweet is a digital-age version of word of mouth, the most effective and influential way of telling the world about your experience. It’s also the best tool for sharing your most trusted recommendations.

You don’t really need a manual to learn about tweets, retweets, hashtags or even customization of your Twitter profile for business use. Twitter is user-friendly. However, you might be missing a lot of things that Twitter has to offer in the marketing platform.

Google Authorship: What Is It and Why Should You Care?

Google Authorship allows you to link your Google+ profile with content you have created and posted on the Internet (on your website, blog, or elsewhere). When you link to your content this way, Google+ users will say you are claiming your content. But Google Authorship allows you to do so much more than that. Here’s how it can help your business:

Building Credibility Online

As a small business in a vast online world, you are always on the lookout for ways to become more visible and show prospects that your business is trustworthy and helpful. Google Authorship provides the opportunity to accomplish these goals. How? You create quality, thoughtful, helpful content and publish it on the Web. Then, you link it to your Google+ account so that it is associated with your name and photo. This helps you establish yourself as an expert in your industry. When people see your name and photo attached to helpful content often enough, they will begin to seek you out not only for more information and advice but also for products or services.

6 Tips for Improving Your Image Online

Your business is only as good as its image. Consumers want to patronize companies they trust to deliver quality products and valuable services. Looking for ways to improve your image and encourage prospects to trust you? Here are some tips you can use:

1. It’s not just what you know. It’s also who you know. Associating with experts in your field can help your credibility in the eyes of your potential customers. Make the most of these associations. For example, you might post a guest blog from an industry expert or write a post for the expert’s blog. Taking advantage of opportunities to interview or partner with experts can help as well.

How to Use Twitter to Promote Your Business

You’ve heard that your business should have a presence on Twitter, so you’ve decided to create an account. But just what do you do with the account once you’ve signed up? There are many, many ways to use Twitter to promote your business and get more sales. Here are several ideas to get you started:

Your Profile

Making just a few simple changes to your Twitter profile can help you promote your business on this social media platform. Start with your profile picture. A clear, professional headshot of you with a smile on your face and a thoughtful look in your eyes is good, but using a logo for your profile image is even better. Then, if possible, use your business name in the following:

● Your Twitter handle
● Your Twitter username
● Your bio
● A hashtag