Category: Uncategorized

Branding: “Why” or Die!

This is a guest post by Dave Murray of Mayniax Branding.

Image courtesy of Mayniax Branding

Image courtesy of Mayniax Branding

“I’m Dave Murray, the Big Guy at Mayniax Branding, and I’m an incorrigible smartass. But I take what I do very seriously.

“The world’s broken, and we believe entrepreneurs are the only ones who can fix it. But they’ll never get that chance if no one cares about their brands. So, with a little fun, a little research, and a lotta caffeine, it’s our job to make people care.”

The above is how I introduce myself to groups. It’s a little funny, a little serious, and makes it so people know what I’m about right outta the gate. It also includes the “why” for Mayniax Branding: The world is broken, and we believe entrepreneurs are the only ones who can fix it.

First, because I can, I’m going to type a little more about the why of Mayniax Branding. After that, I’ll explain how using the “why” worked out for a little company called Apple. So sit back, grab a cup of caffeine, and let’s get this “why” party started!